MICA PRESTON
CREATIVE PRODUCER
london / dublin
It’s the little things about a person. The wrinkle when they smile or the way they play with their hair. It’s the ‘text me when you’re home’, the dumb in-joke or how mint makes them sneeze.
All these little things make up the people that we love. Whether romantic, platonic or self-love - they all count.
A valentine’s campaign created to
Get Closer.
Closer
Born launch & Concept store
born™ is a curation of luxury lab-grown diamonds. We were given 3 weeks to conceptualise, create and launch the brand identity and the concept store opening. Easy. Who needs sleep?
Many coffees later we had a sustainable new brand with rings flying off shelves and into nervous, shaky hands.
Hey you with the face!
Tesco opened a new store… but it was a little hard to find. So, with a copywriter writing live there and then, we used a projector to beam onto a 48 sheet and talk to everyone as they passed.
Tesco Charlemont
projections
WE LOVE EVS
A tender final instalment in a 3-part series where father and son take a road trip to Tibet, in a solar powered Electric Vehicle.
All the passion and all the feels.
